Tenon Establishes Market Presence in Australia
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Written by Anne Battersby
Monday, 20 February 2012 15:17

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Tenon Australia has acquired certain assets of local timber identity Whiteline Timber Products based in Victoria. Through Whiteline's established links to quality reseller chains and independent stores, Tenon Australia will be offering a variety of mouldings, high grade boards and architraves to the Australian market. Tenon Australia intends to be a comprehensive supplier of high value mouldings in multiple profile and specie types.

Hardwood products will continue to be locally sourced and manufactured, however this will now be supplemented with softwood and hardwood products sourced also from Tenon's existing global supply chain. This will include high-quality pine mouldings and board products from Tenon's large manufacturing site in Taupo (New Zealand).

Tenon has acquired some of Whiteline's existing manufacturing assets, together with its sales and administrative staff, to ensure that there is a seamless transition of the Australian customer base to Tenon Australia.

This move into Australia is part of Tenon's strategy to grow value by establishing newbusinesses outside of Tenon's North American market, and expand them to a position of scale.

Tony Johnston, Tenon's Chief Operating Officer, said "We are very pleased to be entering Australia in what is the number two incumbent position in hardwood mouldings and profile products. We believe that, with our global supply chains and our large Taupo manufacturing site close to the market, we will be able to bring considerable additional value to our Australian customers. We are excited about the opportunity to expand the range of quality products in Australia and to extend our initial position in the market to grow value further."

Last Updated on Monday, 20 February 2012 15:47